Privacy & Ethical Standards

Your marriage data is deeply personal. MarryIQ is built from the ground up to protect it with encryption, strict ethical guidelines, and complete transparency about how your information is used.

Our Privacy Promise

MarryIQ is committed to protecting your relationship data with the highest standards of privacy, security, and ethical responsibility. Every piece of information you share — from assessment responses and intelligence scores to trajectory projections and improvement plans — is encrypted, stored securely in your personal Marriage Data Vault, and accessible only to you. MarryIQ never sells your data, never shares it with third parties, and never uses it for advertising. You maintain full ownership of your data at all times, including the right to export or permanently delete everything associated with your account. Our commitment to privacy is not a feature — it is the foundation upon which the entire platform is built.

We believe that couples can only be fully honest in their assessments when they trust that their answers are completely private. That trust is sacred to us, and we protect it through technical safeguards, ethical commitments, and organizational policies that put your privacy first in every decision we make.

Data Protection Principles

Four non-negotiable principles that govern how MarryIQ handles every piece of your relationship data.

Encrypted Storage

All data is encrypted at rest using AES-256 encryption and in transit using TLS 1.3. Your Marriage Data Vault is secured with the same standards used by leading financial institutions, ensuring your relationship data remains private and protected at all times.

Full Data Deletion Rights

You can request permanent deletion of all your data at any time. This includes your profile, assessment responses, intelligence scores, trajectory reports, and improvement plans. Once processed, your data is removed from all active systems and backups within 30 days.

No Third-Party Sharing

MarryIQ never sells, shares, or provides your personal relationship data to advertisers, data brokers, or any other third party. Your data exists solely to serve you. No exceptions, no loopholes, no fine print that quietly permits sharing.

Anonymized Research Only

If aggregated data is ever used to improve our models, it is fully anonymized and stripped of all personally identifiable information. You can opt out of anonymized research participation at any time through your account settings, with no impact on your service.

Ethical Framework

Building marriage intelligence responsibly requires clear ethical commitments. These principles guide every feature, recommendation, and design decision on the platform.

Avoid Deterministic Predictions

MarryIQ provides probability-informed guidance, never absolute outcomes. Relationships are complex and shaped by countless variables. We present trajectory pathways and likelihoods — not verdicts, guarantees, or certainties about your marriage's future.

Avoid Fear-Based Messaging

We never use alarming language, manipulative framing, or scare tactics to drive engagement or purchases. Every insight, score, and projection is communicated with calm, constructive clarity designed to empower you with knowledge rather than provoke anxiety.

Encourage Communication Over Judgment

MarryIQ tools are designed to start productive conversations between partners, not to assign blame or create division. Every recommendation, score comparison, and trajectory insight points toward mutual understanding and collaborative growth.

Avoid Diagnosing Mental Health Conditions

MarryIQ is not a clinical tool and does not diagnose mental health conditions, personality disorders, or psychological states. Our assessments measure relationship dynamics and patterns. We actively encourage couples to seek licensed professional support for clinical concerns.

Maintain Strict Privacy

All relationship data is treated as confidential. We do not share personal data with third parties, do not monetize it through advertising, and do not allow any team member to access identifiable user data without explicit authorization tied to a specific support request.

Allow Full Data Deletion

Couples retain complete control over their data at all times. You may request permanent deletion of your entire Marriage Data Profile, assessment history, intelligence reports, and account information. Deletion is thorough, irreversible, and completed within 30 days across all systems.

Use Encrypted Storage

Every data point you provide is protected with AES-256 encryption at rest and TLS 1.3 encryption in transit. Infrastructure access is restricted through role-based controls, multi-factor authentication, and continuous monitoring to prevent unauthorized access.

Provide Disclaimers Clearly

MarryIQ is an intelligence and analysis platform, not a licensed therapy service. We display clear disclaimers throughout the platform reminding users that our tools complement but do not replace professional counseling, therapy, or legal advice. Transparency is embedded in every interaction.

Your Rights

You are in complete control of your data. Here are the rights MarryIQ guarantees to every user.

As a MarryIQ user, you have the right to access, export, delete, and control how your relationship data is used. These rights are unconditional and available to you at any time, regardless of your subscription plan. MarryIQ does not restrict data rights behind paywalls or impose penalties for exercising them. Your data belongs to you, and we are committed to making it easy for you to exercise full control over it.

Access Your Data

View a complete summary of all data MarryIQ holds about you at any time. This includes your assessment responses, intelligence scores, trajectory projections, improvement plans, account information, and interaction history.

Export Your Data

Download a complete, portable copy of your Marriage Data Profile in a standard format. Your data belongs to you and should be accessible to you outside the platform whenever you need it.

Delete Your Data

Request full and permanent deletion of all data associated with your account. This is irreversible and thorough — your data is removed from all active systems and backups within 30 days of your request. No questions asked.

Opt Out of Research

Choose whether your anonymized data contributes to improving MarryIQ's models and research. You can opt out at any time through your account settings with no effect on your access to any features, tools, or intelligence reports.

How We Use Your Data

Complete transparency about what happens with the information you share on MarryIQ.

To Generate Your Intelligence Reports

The primary purpose of your data is to power your personal marriage intelligence. Your assessment responses are processed through our trajectory modeling algorithms to generate your 8 intelligence scores, 3 trajectory pathways, improvement recommendations, and Health Dashboard metrics. This processing happens in real time and serves no purpose other than delivering your results to you.

To Personalize Your Experience

Your data informs the personalized improvement plans, conversation prompts, and crisis simulations presented to you through the Improvement Engine. As you retake assessments and track progress, your historical data helps the platform show meaningful trends and highlight changes in your trajectory over time.

To Improve the Platform (Anonymized Only)

With your consent, fully anonymized and aggregated data may be used to refine our trajectory models, validate scoring algorithms, and improve the accuracy of our projections. No identifiable information is ever included in this process. You can opt out of this usage at any time without losing access to any features.

What We Never Do With Your Data

  • We never sell your data to third parties
  • We never share identifiable data with advertisers
  • We never use your data to serve targeted ads
  • We never provide your data to insurance companies, employers, or legal entities
  • We never allow unauthorized internal access to identifiable user data
  • We never retain data after a confirmed deletion request is processed

Security Measures

Technical and organizational safeguards that protect your data at every level.

Encryption

AES-256 encryption protects all data at rest within your Marriage Data Vault. TLS 1.3 encryption secures every data transmission between your browser and our servers. Encryption keys are managed through a dedicated key management system with automated rotation.

Access Controls

Role-based access controls restrict who can interact with infrastructure and data systems. Multi-factor authentication is required for all administrative access. No employee can view identifiable user data without a documented, authorized reason tied to a specific support request.

Regular Audits

Independent third-party security audits are conducted regularly to identify and address vulnerabilities. Internal penetration testing, code reviews, and infrastructure monitoring provide continuous oversight. Audit results inform ongoing improvements to our security posture.

Privacy & Data FAQs

Answers to the most common questions about how MarryIQ handles your data.

No. MarryIQ never sells, shares, or provides your personal relationship data to third parties. Your assessment responses, intelligence scores, trajectory projections, and improvement plans are stored exclusively in your encrypted Marriage Data Vault and are accessible only to you. MarryIQ does not monetize user data through advertising, data brokerage, or any other third-party arrangement.

Yes. You can request full and permanent deletion of all your data from MarryIQ at any time. This includes your Marriage Data Profile, assessment responses, intelligence scores, trajectory reports, improvement plans, and any other information associated with your account. Once deletion is processed, your data is permanently removed from all active systems and backups within 30 days.

MarryIQ uses industry-standard AES-256 encryption for data at rest and TLS 1.3 encryption for data in transit. All assessment responses, intelligence reports, and personal information are stored in your encrypted Marriage Data Vault. Access to infrastructure is restricted through role-based access controls, multi-factor authentication, and regular security audits conducted by independent third parties.

Your Data Is Safe. Your Marriage Deserves Clarity.

Start your secure marriage intelligence profile today. Every answer you share is encrypted, private, and under your complete control.